With the help of design-studio of Ora-Ito a common beer-bottle acquired a new form – 0,33 ml. made of 100% aluminium. For this invention Ora-Ito got a prize “The best package design”. According the designer’s idea shining grin colour will make everyone think about space travels. The space theme lay in the basis for advertising actions. Thus, for new Heineken was invented a special vacuum flask (a capsule with magnets) in which beer will keep necessary temperature. Also designers worked out a special construction Carry&Open – mixture of a handle for carrying several bottles at once and a bottle-opener with which you can open up to five bottles at once with one move of a hand. This invention also included into the idea of joint club rest.